How to build customer 360 profiles using MongoDB Atlas and Google Cloud for data-driven decisions
One of the biggest challenges for any retailer is to track an individual customer’s journey across multiple channels (Online and In-Store), devices, purchases, and interactions. This lack of a single view of the customer leads to a disjointed and inconsistent customer experience. Most retailers report obstacles to effective cross-channel marketing caused by inaccurate or incomplete customer data.
One of the biggest challenges for any retailer is to track an individual customer’s journey across multiple channels (Online and In-Store), devices, purchases, and interactions. This lack of a single view of the customer leads to a disjointed and inconsistent customer experience. Most retailers report obstacles to effective cross-channel marketing caused by inaccurate or incomplete customer data.